Identity architecture
The Boutique Creative Studio for Women in Business.
The Paris studio of designer Line Vautrin in 1955.Identity Architecture translates internal clarity into visible form.
Many women reach a stage in their business where their work has matured. Their direction feels clear, their services are refined, and their leadership is developing. The brand and online presence often remain a few steps behind that evolution.
Visual identity may feel inconsistent. Messaging may feel slightly fragmented. The website may no longer reflect the depth or professionalism of the work. These small tensions create friction between the quality of the work and how it is experienced externally.
Identity Architecture brings those elements into alignment.
Through thoughtful visual identity, website design, and brand structure, the business becomes coherent and aligned with the direction it is moving. The result is a brand presence that feels clear, considered, professional and recognisably your own.
The process
Identity Architecture follows a simple structure.
Clarity is established first.
Design and expression follow.
Each project begins with understanding the direction of the business, the services being offered, and the way the founder wants to lead.
From there, the visual identity and website are designed to support that direction.
This approach creates brands that feel stable and enduring while supporting the natural evolution of the business.
Creative pathways
The studio offers four creative pathways depending on the stage of your business.
Each project is approached with care, clarity, and thoughtful design so the final identity reflects the depth and direction of the work.
Brand foundation
Establish a clear visual identity and online presence
Brand Foundation provides the essential structure for businesses in their early stages of growth.
This package creates a cohesive visual identity and a simple one-page website so your work can be presented clearly and professionally from the beginning.
It is well suited to practitioners, consultants, and service-based businesses establishing their presence.
-
Brand clarity session
Logo suite (primary logo, alternate mark, submark)
Colour palette
Typography pairing
Social media templates (6)
Mini brand guide -
One-page website
A clean scrolling website built from the Ash White Studio template and refined for your business.
Includes:
• introduction section
• about section
• services section
• contact or booking integration
• mobile optimisation
Platform: Squarespace
-
$2,400
-
2 weeks
Build a clear digital home for your business
Website Studio is designed for businesses that already have branding and require a professional website to support their work.
The focus is on creating a calm, intuitive structure that communicates your services clearly and allows visitors to understand how to engage with your work.
WEBSITE STUDIO
-
Website strategy session (60mins)
Custom Squarespace website
Up to five pages:
• Home
• About
• Services
• Contact
• Booking or Offer page
Mobile optimisation
Basic SEO setup
Training video for managing future updates.
-
$1,800 – $2,500 depending on functionality requirements and number of pages.
-
2 weeks
Brand realignment
Refine your identity as your business evolves
Businesses evolve as the work deepens and the direction becomes more focused.
Brand Realignment revisits the visual identity and refines it so the brand reflects the current maturity and professionalism of the business.
The process maintains continuity while bringing greater clarity and cohesion to the brand.
-
Brand Audit
Strategy Session (45mins)
Visual Identity Refinement
Updated Colour Palette
Typography Refinement
Social Media Template Updates
Updated Brand Guide
Design Revisions (2)
-
$3,800
-
4 weeks
Identity Architecture
Strategic identity design for the next stage of leadership
Identity Architecture is the most comprehensive engagement within the studio.
This work develops a fully aligned identity system through brand strategy, visual identity design, website creation, and structural guidance for how the business presents its work.
It is well suited to founders stepping into leadership visibility or building the next chapter of their business.
-
Deep Strategy Session (60mins)
Visual Identity Design
Website Design (5 pages)
Offer Architecture Guidance
Messaging Direction
Marketing structure.
Creative Direction for Brand Shoot
-
A coherent identity system where the business feels aligned internally and externally.
-
$6,500
-
4-6 weeks
Ongoing creative support is available to past Identity Architecture clients.
Studio Support provides design assistance as the business evolves and new materials are required.
This may include:
• Promotional Graphics
• Email Templates
• Campaign Assets
• Website Updates
• Marketing Materials
Support is structured as a monthly retainer and tailored depending on the level of creative support required.
Studio support
Who this is for
Identity Architecture is designed for women building thoughtful businesses.
This work may be appropriate if:
• Your business has evolved beyond early DIY branding
• Your website no longer reflects the quality of your work
• You want a professional identity that still feels human
• You value clarity, collaboration, and considered design.
Begin the conversation
If your business has evolved and your brand or website no longer reflects the clarity of your work, Identity Architecture provides a structured way to bring those elements into alignment.
Every project begins with a short enquiry so we can determine the most appropriate pathway for your business.
You are welcome to share a little about your work, the stage of your business, and what prompted you to explore refining your brand or website.
I review each enquiry personally and respond within a few business days.
Submit an enquiry to begin the process
Projects are accepted in limited numbers to ensure each engagement receives thoughtful attention.